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In digital signage and LED / LCD display projects, visual consistency and brand presentation are just as important as display performance itself.
Especially in applications such as chain retail networks, urban public spaces, transportation media, and commercial complexes, display equipment is no longer just an information delivery terminal — it has become an integral part of the brand visual system and overall city image.
Based on extensive project experience, CNLC integrates customizable structure design and quick-replace logo architecture as a core solution at the product design stage. This approach helps customers maintain long-term usability, operational flexibility, and investment value across different project phases, brand adjustments, and evolving operational models.
During real-world project execution and long-term operation, customers commonly face the following scenarios:
Brand VI upgrades or logo redesigns
One batch of display equipment serving multiple brands or advertising clients
OEMs or system integrators requiring their own branding
Public or municipal projects transitioning from construction-phase branding to operator branding
When a logo is permanently bonded to the cabinet structure — such as welded components, integrated painting, or non-removable assemblies — even a simple brand change can result in:
Full unit return to the factory
Structural scrapping
High retrofit costs and extended downtime
These issues not only delay project schedules but also significantly reduce the long-term value of the equipment.
The quick-replace logo design is developed specifically to address these long-term operational challenges.
CNLC digital display systems adopt a modular logo zone design, where the logo module is structurally decoupled from the main cabinet.
From front to back, the logo area typically consists of:
Front protective glass
Laser-cut metal logo panel
Optical plate assembly
This structure ensures overall stability and a consistent appearance across different product models.
During logo replacement:
Only the logo panel needs to be replaced
No disassembly of the display system or cabinet structure is required
Original IP rating, thermal management paths, and mechanical strength remain unchanged
As a result, logo replacement is classified as a maintenance-level operation, rather than a structural modification.
For logo presentation, CNLC adopts a mature and reliable backlit logo structure, ensuring strong brand visibility while supporting future logo replacement.
A standard logo assembly typically includes:
Front protective glass
Cut-out metal logo panel (steel or aluminum, customizable by brand)
Light-guiding or illuminated module
The light source is positioned behind the logo panel. Light is evenly diffused internally and emitted through the logo cut-outs, ensuring clear visibility in low-light or nighttime environments while avoiding glare and maintaining a refined appearance.
The key advantage of this structure lies in its standardized exterior design combined with a replaceable logo panel, allowing brand updates without altering internal components or installation methods. This makes it ideal for phased brand updates or multi-brand deployments using the same hardware platform.
Backlit logo design with clear, layered visual presentation
Hidden light source for a clean and professional appearance
Modular logo panel, independently removable and replaceable
Logo replacement without structural modification
Suitable for long-term commercial and public environment deployment
Based on the backlit logo structure, various logo appearance options can be customized according to brand requirements, including:
Silk-screen or UV-printed logos
Etched metal or CNC-machined logo panels
Backlit illuminated logos with system-matched brightness
Custom color solutions aligned with RAL or Pantone standards
Whether for minimalist urban infrastructure or high-visibility commercial branding, CNLC enables clear and professional brand presentation without compromising the overall design integrity of the display equipment.
For customers with confirmed branding requirements, CNLC can customize and pre-install logo panels during the production stage, ensuring the equipment is delivered in its final branded configuration — without the need for on-site modification.
This solution is particularly suitable for:
OEM / ODM customers using private branding
System integrators delivering multi-region or multi-project deployments
Long-term operated urban media networks
Commercial display projects requiring future brand switching
Using the same cabinet platform, different branding needs can be met simply by changing the logo panel and selecting the appropriate illumination configuration, significantly reducing repeated development costs and inventory pressure.
A truly mature digital display solution should not only meet current project requirements but also anticipate future brand upgrades, operational changes, and market evolution.
Through customizable appearance design and quick-replace logo architecture, CNLC helps customers achieve:
Extended product lifecycle
Lower brand transition and maintenance costs
Greater project flexibility and asset utilization
This approach goes beyond visual customization — it reflects a deep understanding of engineering structure, project operation, and long-term value in digital signage and display systems.
Tel : 8618688410533Tel : 8602082332833
Email : info@cnlcdisplay.com
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